微软在从Google赢取搜索引擎市场份额

微软在从Google赢取搜索引擎市场份额

7月到8月,微软市场份额从8.9%到了9.3%;  Google掉了1.7%

Bing显然让Google有些紧张,不仅Bing在界面上赢得了一部分消费者的好评,而且其在某些垂直领域的深度整合使得Bing的盈利能力具有了相当竞争力。相信Google在幕后紧锣密鼓的测试新界面和新搜索功能的同时,也在严阵以待地部署销售团队(如果经济萧条好转,旅游和健康将会是最先复苏的领域,也是Bing目前占有优势的战场)

拭目以待吧!

原文地址:http://news.bbc.co.uk/2/hi/technology/8268356.stm

Microsoft increases search share

Microsoft’s Bing search engine is making inroads into Google’s dominance of the search market according to data from US net measurement firm ComScore.

Its latest figures show Microsoft’s share of the search market has grown from 8.9% in July to 9.3% in August.

The news saw Microsoft’s shares rise while Google’s dipped slightly.

Microsoft’s modest 9.3% share of the US search market is small but is a significant increase for a new entrant, say analysts.

The Bing search engine was launched by Microsoft in June 2009 and was followed in July by a search tie-up with rival Yahoo.

Google is still far and away the search leader, with 65% of the US market.

Tiny ripple

Microsoft’s modest 9.3% share of the US search market is small but is a significant increase for a new entrant say analysts.

The fact Google is losing any market share to Microsoft could indicate that it is no longer the immediate choice for everyone, thinks search expert John Batelle.

“I think the service is starting to gain footholds with users who see it as a regular alternative to Google,” he wrote in his blog.

He is a fan of Bing’s newly-released visual search interface.

“I think it augurs some serious new – and useful – approaches to sifting through massive amounts of related data,” he said.

In the UK, Bing has also made small inroads into Google’s market share.

In August the number of searches on Bing increased by 5%, while Google searches were down 1.7%, according to UK online measurement firm Nielsen.

“It is a very tiny ripple but reflects that Microsoft has done a lot of marketing around it and that people are curious about anything new that is launched,” said Alex Burmaster, communications director at Nielsen.

Google is already working on an update to its current search engine.

Nicknamed “Caffeine” the new version is still in the testing phase and will replace the current engine once tests are complete.


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